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I would like to weigh in on a hot topic. My friend at Budgets Are Sexy posted an article on why we buy stuff. J. Money’s piece emphasizes that buying makes us feel good. Clearly true. However, there are more reasons to explain why we possess compulsive spending habits.
The Sophistication of Marketing
I just read in Investor’s Business Daily that 7% of adults think that chocolate milk comes from brown cows. 7% is a small percentage of the population, but it’s hard to conceive that anyone believes that. With that level of gullibility, no wonder marketers have brainwashed us into giving up our paychecks to endlessly buy things.
One of my favorite books is Born To Buy by Juliet Schor. It not only reports on the sophistication of marketing but chronicles the stealth methods used to convert children into lifelong buying robots. Given that the book was printed in 2004, and the author’s study subjects are adult age by now, most millennials have already been transformed into consumer zombies.
How Marketers Prey On Us